Vision Crafted with Precision. Brand Shaped with Purpose.
Client
Hanita Lenses
Industry
Medical Device
Four Decades of Intraocular Lens Innovation
Hanita Lenses has been delivering trusted intraocular lens solutions for cataract surgery since 1981. advanced manufacturing, and global clinical expertise, Hanita Lenses is helping surgeons offer patients a clearer view of the world.
Strategic Branding Workshop for Surgical Precision Technology
Four decades of intraocular lens expertise deserved branding that matched their surgical precision – our comprehensive branding workshop repositioned Hanita Lenses with strategic messaging that resonates with ophthalmologists worldwide.
Visual Identity Development for Global Clinical Markets
Through strategic branding development, we transformed Hanita’s trusted IOL legacy into compelling visual identity that communicates their R&D excellence and advanced manufacturing capabilities to global clinical markets.
Complete Branding Approach Honoring Legacy and Innovation
Vision Crafted with Precision. Brand Shaped with Purpose” – our approach to Hanita’s complete branding reflects how we honored their 40+ years of surgical expertise while positioning them for continued innovation in intraocular lens technology.
